We believe sustainable AI is not a myth, but a real opportunity — and part of a much-needed broader conversation in our field.

That’s the topic the sustainable link & co. founder, Darina Elencheva, contributed to in collaboration with Tereza Voskanyan, Fashion Editor at ELLE, in the article “Artificial Intelligence Everywhere” featured in the latest edition of  ELLE Bulgaria.

Together, they explored how AI is reshaping the future of fashion — and why thoughtful, sustainable implementation matters more than ever.

📖 Spending the summer in Bulgaria? Grab the latest issue of ELLE Bulgaria and check it out.

🌐For everyone else – find an English version of the article here: